Shiseido Asia Pacific & Shopee announce strategic partnership to drive growth of J-Beauty category in Southeast Asia Ian Ho, Regional Managing Director, Shopee, and Pranay Mehra, Vice President of Digital and eCommerce, Shiseido Asia Pacific, at the official Joint Business Plan signing Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Shiseido Asia Pacific, a subsidiary of Shiseido Company, Limited, one of the world’s most established beauty companies, reaffirm their strategic partnership through a Joint Business Plan (JBP). This JBP is a unified work plan which details the joint efforts by Shiseido and Shopee to drive the growth of J-Beauty in Southeast Asia. The agreement will enable Shiseido Asia Pacific to leverage Shopee's extensive user base and deep understanding of Southeast Asian online shoppers to amplify its online presence and accessibility; ultimately enabling the company to capture the immense growth opportunities in